BIBS athletic jersey

In an effort to equip young riders and bring a unique form of visibility to the Chill Foundation, Jesse Lee Wilson collaborated with Brooklyn Cloth Manufacturing to design and produce over 2000 custom competitive-style bibs with a uniquely reflective nighttime visibility feature. Brooklyn Cloth agreed to produce the bibs as a donation to the Chill Foundation. In addition to providing a means for Chill boarders to light up the slopes of any mountains they ride, they introduced the brand to a national audience when Chill was featured on Good Morning America.